As I was typing this email, my hubby came in happily, kissed & wished me a Happy Deepavali, & showed me excitedly an ad that shows a promotion by Zojirushi - $68 for a lunch warmer set. I asked him if he's gona pack home-cooked food for lunch in office, he thought for a while, & said we can use that as a storage. I'd rather buy a tupperware then since I don't need the warmer function & it'll cost cheaper, but ot wanting to disappoint him, I agreed we could check it out.
Such is the power of advertisements. They can make one think that one would need that product.
Of course I'm also one of those who sometimes fall prey to these ads & occasionally would yield to my implusiveness as well. I'm one of those who will end up buying more items from the supermarket when I'm supposed to get just one. Apparently, supermarkets have their own marketing strategies in the placement of their items. I read somewhere that products placed near the cahiers are usually small items that are likely to attract people to buy on impulse. Fortunately for me, my impulse buying only applies to supermarkets & not other retail outlets. & it's a good thing I didn't subscribe to many magazines.
Advertising is one of the powerful tools to get the cash registers ringing. Open today's papers, we see lots of it especially on festive occasions where people tend to have a 'buying mood'. So does that mean more holidays will give the economy a boost with increased spending time & mood? My colleagues were all commenting that JL & Robinsons keep having sales that they can virtually be 'forever on sales'. So it's time for them to change their tagline 'The Sale worth waiting for'.
We are bombarded with ads everyday & everywhere, from TVs to radios to newspapers to emails to flyers to buses, cabs, posters/banners on the streets etc. Most of them are enticing people to consume, while some are for brand building (which ultimately also leads to spending), and there are some which are there to educate, inform or change mindsets or even for recruitment purposes.
Recently we see a number of 'cosy feeling' ads by financial institutions which tugs at your heartstrings. & these types of ads are usually used by some of the government agencies to promote their messages. I'm wondering if such an approach is effective in reaching out to the target audience in terms of them getting the message or to be influenced.
I've attached some ads here by Pertonas (by Leo Burnette) which I was told that they are very touching & impactful. I've watched them & agree that they did create an impression & managed to strike a chord in me because I can relate to the ads. I hope you could watch it & perhaps do a short simple poll as I'm interested to find out if such ads are indeed effective in spreading messages & changing mindsets.
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